NTEN

JULY 13, 2012

[This is part two of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. Another benchmark we think is importmant for nonprofits to consider is the ratio of organizational staff to their tech-responsible staff.

Ratio 67

Ratio Benchmark Technology Org 67

NTEN

MAY 20, 2013

In our latest survey, we decided to ask about technology staffing levels differently. In our previous survey, we moved from "information technology staff" to "Technology-responsible staff" in the question, hoping that this more-inclusive terminology would help us understand better the FTE staffing levles related to technology.

Ratio 85

Ratio Report Technology Roles 85

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

For example, you could collect number of fans or the post to like or commenting ratio – without having to survey other organizations. If you wanted to gather information that isn’t publically available, you could collect useful data points in a survey using a free tool like Google Forms.

Benchmark 96

Benchmark Social Media Measure Results 96

Care2

JULY 16, 2012

2) 2011 Nonprofit Technology Staffing & Investments Survey Report – If you are planning guidelines for your organization’s use of social media you will also want to take a close look at your organization’s technology staffing and capacity. Organizations have an average 3.5

Report 78

Report Guidelines Ratio Policy 78

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48