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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. A must for any organization of any size.” – Erin Fogg, 2011. Photo by Gary Clark. You can download it here. Great idea!

Calendar 106
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DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

NTEN

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. This would seem to be a no-brainer for encouraging engagement, but there are nuances for what kinds of questions will facilitate the best conversation. By Beth Kanter, Beth's Blog.

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3 Proven Ways to Wow Your Fundraisers and Keep Them Coming Back for More

NetWits

Experience shows us that only 40% of your 2011 fundraisers will return for next year’s event. Create email templates for your captains to use in recruiting team members. She’ll be co-facilitating a session at the Blackbaud User Conference called “ Integrated Marketing Plans for Special Events” with Donna Wilkins of Charity Dynamics.

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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates. But it is important to understand that there is a process behind the template. She asked me in the Facebook thread whether or not I used an editorial calendar.

Content 101
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Matching Gift Resources by Provider | A Competitive Review

Nonprofits Source

Founded in 2011, Double the Donation is the newest player in the game, but it’s quickly overtaken the competition in terms of client usage, technological innovation, and, according to our review, available matching gift resources. Plus, the facilitators encourage viewer interaction, often incorporating Q&A sessions in their presentations.

Review 52
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Knight Foundation Launches The Giving Day Play Book

Beth's Blog: How Nonprofits Can Use Social Media

The best part of the Playbook is that it is full of checklists and templates from the community foundations that in recent years have experimented with these campaigns, often with great success. 3: Pick the structure that best fits your capacity and goals.

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Why Conversion Is A Better Objective Than Traffic Referral

Beth's Blog: How Nonprofits Can Use Social Media

We are working to develop a system that syndicates fresh content to chapter websites, delivers search engine optimization benefits, and facilitates the marketing of first-person wish stories in social channels. The first Make-A-Wish mobile optimized website launched in early April 2011. Content Curation.