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Social Media: What To Do If Your Boss Doesn’t Get It

Nonprofit Tech for Good

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet.

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HOW TO: Get Your Nonprofit Started on Pinterest

Nonprofit Tech for Good

When Mashable first started buzzing about Pinterest in December 2011, I took a quick look at the site and thought to myself, “Shopping, crafters, and foodies. That said, my Pinterest Profile for “Nonprofit Organizations” ( pinterest.com/nonprofitorgs ) will only follow nonprofits.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Facebook: facebook.com/humanesociety. I identified a trend forming with social networking, and set up our very first profile. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

UPDATED 1/8/12: Thanks to the launch of Google+ Pages for brands, Google+ traffic hit an all time high in December 2011 and it’s likely that the trend will continue in 2012. Set up your Google/Gmail Account and personal Google+ Profile. . Now, onto setting up your personal profile.

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media. Please summarize your ROI.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Deciding What Social Media Tools to Use.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Know that using third-party apps decreases ROI if not used carefully. Chapter 2 :: Deciding What Social Media Tools to Use.