From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) Here’s an excerpt from his post : Within a day his Facebook Haggadah was all over the web. … Elkin reports that his Facebook app Yes We Conserve has gotten about 5,500 visits as a result, but only 233 people have installed it. Micah L.

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. I have been in trainings where if I even hint that perhaps Facebook is a little over-rated, then eyes glare, people shift in their seats, and I have recollections of a few people even walking out.

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Here's 28 Reasons Why Your Nonprofit Should Switch to EveryAction

EveryAction

EveryAction stores over 89 million "Action Profiles" of donors and supporters, which means that a significant number of EveryAction forms come pre-filled. EveryAction takes any supporter record that has an email address and automatically matches it to nearly 100 different social networks - including Facebook, Pinterest, Twitter, and LinkedIn. #13. Use a powerful Facebook Ads integration.

Five Ways Nonprofits Can Transform Their Social Media ROI (Return on Investment)

Nonprofit Tech for Good

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. Create a mobile website and launch a text campaign linked to Twitter or Facebook. Tags: ROI (Return on Investment) Social Media For the last 4.5

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Webinar: Facebook and Facebook Apps for Nonprofits: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. The webinar begins with a click-by-click demonstration on how to create custom-designed Tabs for your Facebook Page using basic HTML as well as how to create and set App Icons for your Tabs. Facebook WebinarsDate: Thursday, June 14, 2012.

January 31 Webinar: Facebook and Facebook Apps for Nonprofits :: Advanced

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

October 23 Webinar: Facebook and Facebook Apps for Nonprofits :: Advanced

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

March 26 Webinar: Facebook and Facebook Apps for Nonprofits :: Beginner/Intermediate

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

Why don’t my friends like me on Facebook?

Connection Cafe

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? Use Facebook surveys.

January 29 Webinar: Facebook and Facebook Apps for Nonprofits :: Beginner/Intermediate

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

October 16 Webinar: Facebook and Facebook Apps for Nonprofits: Beginner/Intermediate

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

June 25 Webinar: Facebook and Facebook Apps for Nonprofits :: Beginner/Intermediate

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create and manage a Facebook Page for your nonprofit. The webinar then hones in on the importance of the News Feed and showcases tactics to increase Likes and Comments on your Status Updates, as well as numerous strategies to grow your nonprofit’s Facebook Fan base.

Webinar: Facebook and Facebook Apps for Nonprofits: Advanced

Nonprofit Tech for Good

This webinar is presented with the assumption that your nonprofit has been using Facebook Pages for at least six months and that you have a working knowledge of the difference between Facebook Profiles, Groups, and Pages. The webinar begins with a click-by-click demonstration on how to create custom-designed Tabs for your Facebook Page using basic HTML as well as how to create and set App Icons for your Tabs. Facebook WebinarsDate: Thursday, June 14, 2012.

Webinar: Facebook and Facebook Apps for Nonprofits: Beginner/Intermediate

Nonprofit Tech for Good

This webinar begins with a brief explanation of the difference between Facebook Profiles, Groups, and Pages and then quickly moves into a short click-by-click demonstration on how to successfully create a Facebook Page for your nonprofit. The webinar will also give a tutorial of the new Facebook Timeline and discuss how the new design impacts nonprofit communications on Facebook. Facebook WebinarsDate: Tuesday, June 12, 2012. Time: 1pm-2:30 ET.

Five Essential Apps for Your Nonprofit’s Facebook Page

Nonprofit Tech for Good

There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started: 1. The Static FMBL App is the most important App on Facebook for Nonprofit Admins to master. It will also allow you to create super, duper fancy Facebook Tabs, such as the “Get Involved!&# The Causes App allows nonprofits to fundraise on Facebook.

What is Your Nonprofit’s Holiday Content Strategy for Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

What is Your Nonprofit’s Holiday Content Strategy for Facebook? Recently, I noticed a trend on what major retailers were doing on their Facebook pages for the holiday season. The emerging trend was that major retailers were using their Facebook pages to release special deals and give retail discounts for the holiday season. For two years, we’ve had a custom tab on our Facebook page that houses all this content. Back to ROI. Image from Humane Society.

Social Media Tracking – Easy Tools to Monitor Online Activity and ROI

Beaconfire Wire

What you need to ask yourself now is how you can make the most of your social media efforts, align them with your overall marketing plan and track return on investment (ROI)? Various tools exist today to centralize management of social media profiles, track web analytics, allow scheduling of posts, and facilitate planning. Most tools on the market have a set of common features: they allow users to register profiles across multiple platforms (i.e.

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From Google Analytics to Socialistics -- Mary Poppins and the ROI of Friendship.

Beth's Blog: How Nonprofits Can Use Social Media

I guess I am wondering about the ROI of friendship! How does my social network (my Facebook profile) help deepen my expertise? I just found another one called Socialistics for Facebook. Marnie Webb asks. a good question about the tools for measuring social networks. But then what does that do to web analytics? How do you map these social networks? What tools are available? What tools do we need? This isn???t t just about measuring numbers.

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Social CRM Use Case 6: Retention

SocialFish

Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Better retention rates through social profile mapping. ROI = higher retention rates. Social CRM and ROI

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. EveryAction’s Facebook ads manager integration provides the option to indicate which contact records were targeted for the ads, allowing users to measure results of how those ads increase supporter participation and engagement. This allows nonprofits to tap into our massive activist network of over 59 million Action Profiles in the EveryAction network.

6 Steps for Getting Started with Social CRM for Membership Orgs

SocialFish

It’s not something you buy off the shelf, and you can’t get to ROI without it. If we change the conversation away from tool talk (Facebook, Twitter, LinkedIn, etc) and towards social CRM, it becomes much more natural to think of it as part of your day job. Most importantly – start mapping social data (eg asking members for their Twitter profiles, LinkedIn profiles etc) NOW.

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10 Things Every Nonprofit Should Know About Social Media and Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Facebook As the fifth-most trafficked site in the United States, Facebook is a great social network for nonprofits to build a community and brand their campaigns. Social media and online offers tremendous ROI when used properly.

Great reads from around the web on November 11th

Amy Sample Ward

" Social Media for Social Good [Infographic] – "In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering." The first version of the infographic was published on June 15th and included Facebook, Linked-In, and Twitter.

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The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

One of these huge mistakes is simply thinking that having a presence on places like Facebook and Twitter is enough to attract more customers. For example, it discovered that an average of 85% of all orders from social media came from Facebook. It’s easy to simply sign up for a Facebook and Twitter account and hope that they work out for your business. It’s a tough game, so we recommend beginning your marketing efforts through your personal social profiles.

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How To Apply Social to Membership Retention and Renewal

SocialFish

Are you recording your members’ social profiles in your AMS? Update your welcome packet to invite new members to join the association’s LinkedIn group, like the Facebook page, and follow the Twitter account. Social CRM and ROIDo you work in Membership? Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling.

Meet Danielle Brigida: Ranger Rick's AlterEgo on Facebook

Beth's Blog: How Nonprofits Can Use Social Media

A few months back, I wrote about a Facebook campaign to reinstate Ranger Rick's Facebook profile. Ranger Rick Raccoon, the persona of the National Wildlife Federation , was taken down by Facebook staff because it violated the Facebook's terms of service (no fake people.) profiles that are welcomed by the public, useful and informative but. are not considered "real" or "human" While Facebook is known for their. profile has.

How Sticky is Facebook? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook? Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

Facebook: facebook.com/nationalwildlife. From there I signed us up for various Facebook groups and profiles and continued experimenting sites like Change.org and Care2. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. And for that event, Facebook Causes helped us raise the most money we’ve ever raised on social media.

Is Facebook challenging LinkedIn for business networking? | Beaconfire Wire

Beaconfire Wire

Posted Wednesday, March 19th, 2008 at 11:04 am by John Brian (91 posts) I logged into Facebook this morning to see an update that they’d revised their privacy policies. Now, by linking privacy controls to these friend lists, it allows people to friend folks on Facebook that you normally wouldn’t, knowing that you can use privacy controls to connect them to your contact information, but not your photos from New Year’s.

11 TwtPoll Results Nonprofits Can Use to Plan 2010 Communications Strategies

Nonprofit Tech for Good

5% A social networking site (like Facebook). 1% Yes… they donate on our website after reading something on Facebook, Twitter, etc. 7) Is your nonprofit monitoring your Website stats to see how much traffic is coming from Facebook, Twitter, MySpace, LinkedIn Groups, etc.? [ [link] ]. Which social networking sites does your organization have an “official&# presence/profile on? 25% Facebook. Related Posts: Tags: ROI (Return on Investment

NpTech Tag: Roundups from and about Facebook and More

Beth's Blog: How Nonprofits Can Use Social Media

I've also added the pink ribbon to my Facebook profile. Facebook The Non-Profits on Facebook Group is for those who work for, belong to, or support nonprofits on Facebook. Why not join, upload your logo in the photo pool, and write a wall post promoting your latest your Facebook project! The best question to come through the "Ask Your Friends" application on Facebook thjs week is "Have you used Mechanical Turk?"

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See What’s Out There » Blog Archive » Convio Open – Why the Convio Facebook Application blows away Causes

See What's Out There

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman OCT 18, 2007 Convio Open – Why the Convio Facebook Application blows away Causes I just left session about Convio open. First, you can only create one Facebook application.

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins.

The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" An ROI Calculator for Social Network Campaigns » Tuesday Jul 24 2007 The Long, Long Tail of Facebook Causes Tuesday, July 24, 2007 at 11:03PM | by Justin Perkins Post co-authored by James OMalley and Justin Perkins.

16 Must-Know Stats About Online Fundraising and Social Media

Nonprofit Tech for Good

Facebook Reach is at an all time low. And email ROI and online giving is up, up, up! 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. On average, your followers should grow 23% annually on both Facebook and Twitter. For Every 1,000 email subscribers, nonprofits have 355 Facebook follower, 132 Twitter followers, and 19 Instagram followers. Facebook Fundraising Google Plus Instagram Mobile Media Snapchat Social Media Twitter YouTube

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Worldwide Protest Organized on Facebook - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Look no further than the USA Today article covering a massive worldwide protest organized via a Facebook event that gathered close to 100,000 people in 165 cities around the world--all in less than a months time.

10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

On top of those challenges, Facebook reach has dropped to an abysmal 1%. Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Even more cumbersome is the trend to not only publish your stories on your blog and website, but to also have to publish them on Medium , Steller , as Facebook Notes , on LinkedIn Publisher , and soon directly into Google.com. Come on Facebook, quit being so greedy for advertising dollars!

Crowdsourcing Your Professional Learning With Social Media: An Example

Beth's Blog: How Nonprofits Can Use Social Media

How often should an organization post to Twitter or send out updates on Facebook? I know of some but they would pick my Facebook personal profile instead of the Organization's Page I am admin of. Is the stigma of having fans or cause supporters with 'questionable' Facebook profiles true? Especially in workforce development, as it's very possible that those with questionable profiles could benefit from your work. Tags: collaboration ROI

Now That Engagement Is Fully Measured, It's Time To Count the Treasure

Beth's Blog: How Nonprofits Can Use Social Media

Engagement is more than just setting up a blog and letting viewers post comments; it’s more than just having a Facebook profile and having others write on your wall. It’s also about keeping your blog content fresh and replying to comments; it’s building your friends network and updating your profile status. And, I forgot to mention that I'm doing a chat for the Chronicle of Philanthropy on Social Media ROI Tuesday, July 21st at Noon EST/9 AM PST. Tags: ROI

The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The way Make-A-Wish win at social media is through their Facebook account. A lot of people underestimate the power of Facebook, yet Make-A-Wish is completely smashing by establishing themselves as the epicenter of the American operation. Facebook Statistics For Nonprofits.

Chicago Symphony Social Media Strategy: What happens when people outside your organization set up a presence on Facebook?

Beth's Blog: How Nonprofits Can Use Social Media

I'll be leading this workshop in Philadelphia for the Philadelphia Cultural Alliance in about two weeks) As part of my research process (using social media, of course), I looked at what arts organizations were doing on social networking sites like Facebook. Marc contributed some knowledge to the ROI section and also contributed some reflections about why he participated. (I And, I really wanted to do an interview with him to find out more about the CSO and Facebook.

10 Tips for Managing Social Media Burnout

Nonprofit Tech for Good

I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. Even when I wasn’t at home at my desk, I was on my iPhone updating Facebook, Twitter, MySpace, etc. I am now down to 7 profiles, 5 days a week, and a 45-50 hour work week. Don’t update your organization’s profiles on the weekend. The good news is that I have found using Twitter, Facebook, MySpace, etc.

5 Reasons You Should Use Social Media to Grow Your Small Business

Twenti

Organic content is the content you post to your own page, such the images on an Instagram profile. This means that digital ads are one of the best ways to optimize marketing return on investment (ROI) as your ads will only be seen by consumers already likely to buy.

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