Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Benchmark 96

Benchmark Social Media Measure Results 96

NTEN

JANUARY 23, 2012

One of the things we wished for as we navigated the campaign: benchmarks. We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks. Note that we're missing a pretty big metric at this point: the campaign net total! But do you know what the most important metric is?

NTEN 55

NTEN Campaign Fundraising Benchmark 55

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Amy Sample Ward

JANUARY 24, 2012

I've heard Jamie Notter (and others) decry this staple of association board meetings as a tool whose time has come and gone, but it wasn't until I read the treatment of it in Humanize that I really understood what he was talking about. One of the things we wished for as we navigated the campaign: benchmarks.

Web 117

Web Indiana Case Study Bookmarking 117

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. FTE tech staff for your team is keeping up.

Ratio 85

Ratio Report Technology Roles 85

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? As long as your email tool integrates with your CRM, the emails will go out on their own.

email 55

email Marketing Registration Nonprofit 55

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48