Are Nonprofits Flunking Email Marketing 101?
Care2
NOVEMBER 4, 2009
Perhaps the most damning statistic is that, on average, nonprofits are taking eight whole days to email a response to someone who signs up for their email list. The email address used for registration was a Gmail account with default Spam and filter settings). And the actual copy on the sign-up forms was pretty mediocre, too.
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