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How to amplify member voices to create a culture of thought leadership

Nimble AMS

According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. When you take the time to develop well-researched thought leadership content, you’ll boost organizational awareness and increase member retention.

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For CSR, 2019 is the Year of the Employee

Connection Cafe

As we move farther into 2019, we are starting to see many of these trends increase in momentum and be shaped by the demands of employees seeking more than just a paycheck from their employer. These new stands may be voiced at the CEO level, but they are quite often in response to issues brought forward by employees.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Both members and non-members will recognize the value of your organization, boosting member growth and retention. . Gated content.

Content 125
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Donors and “Marchers”: Build an Equitable Following With Major and Small Donors

Qgiv

While that figure made everybody in the sector giddy for a few minutes, deeper analysis reveals disturbing trends: the numbers are skewed by ONE donor, Mackenzie Scott, who contributed five billion dollars to charitable causes. Why You Should Be Concerned About These Trends. We’re Losing the “Marchers”. What You Can Do About It.

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