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The Secret to Going Viral: Harnessing the Kevin Bacon Effect

NetWits

Put ‘em all together and you get the key to viral victory: Contagious: The holy grail of social media marketing is attained when your engaging, short, and believable message takes fire and people start spreading it on your behalf; hopefully even remixing your message and broadening your appeal.

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10 Steps to Extension Professional 2.0 Remix

Beth's Blog: How Nonprofits Can Use Social Media

Next week I'm doing a Webinar for Extension Professionals , a remix of 10 Steps to Association 2.0 which was a remix of Marnie Webb 's Ten Ways Nonprofits Can Change the World. I'm having to quiet some inner Gollums while working on the presentation materials. adoption strategies ( remix from Association 2.0). It's messy.

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professionals

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C + C + C = C? The Secret to Viral Marketing

NTEN

Put ‘em all together and you get the key to viral victory: Contagious: The holy grail of social media marketing is attained when your engaging, short, and believable message takes fire and people start spreading it on your behalf; hopefully even remixing your message and broadening your appeal.

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Beyond Broadcast: Wrap Up

Beth's Blog: How Nonprofits Can Use Social Media

We can create works with strangers, with anonymous crowds, and in all the other ways we're inventing. And it's not just that we can build Wikipedia or Flickr streams. He made this point: But, participatory culture is changing the nature and topology of ours. It's ours in a different way. This is a very different sense of ours.

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Dancefloor and Balcony: What I learned about emergent online collaboration from Eugene Eric Kim

Beth's Blog: How Nonprofits Can Use Social Media

More than one third of Packard Foundation’s grantees are networks and many more get their work done through networks. But over the past two years, the program has expanded its work to include a focus on how grantees can improve the strength and use of these networks. . His work was recently profiled in this New York Times piece.

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Guest Friday: Jessica Harden's Notes from AAM

Museum 2.0

Most of the things that I know about Wikipedia are from watching The Colbert Report. It was clear that this group of senior museum professionals was not ready for the implications of user-generated content invading the establishments that they had worked so hard to build. In my opinion, it seems to be working.

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Notes from the Future: Reflections on the IMLS Meeting on Museums and Libraries in the 21st Century

Museum 2.0

Many librarians cited Ray Oldenberg’s book The Great Good Place for its definition of “the third place”—not work/school, not home—where people can go to find community. If museum and library content is licensed, not owned, how can we work within those licenses to allow visitors to use and remix to their heart’s content?

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