Do Donors Care About Matching Gifts? 7 Stats & Takeaways
Pamela Grow
DECEMBER 6, 2023
Then, she learns that her employer will match her donation at a 1:1 ratio. Mentioning matching gifts in appeals leads to a 71% increase in response rates. But did you know that you could improve response rates by 71% just by mentioning matching gifts? Knowing this, Annel donates immediately!
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