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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Word of mouth, etc. Leave comments on blogs.

Track 41
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Why Your Nonprofit Should Be A Big Listener

Beth's Blog: How Nonprofits Can Use Social Media

We’re listening for those conversations, and trying to meet those people where they are, rather than going out and saying, ‘This is the exact demographic profile of the person who we want to reach.’”. The core value of big listening is that it is important listen to each other at scale, and as individuals.

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Generating Buzz: Using Social Media to Drive Website Traffic

NTEN

I set her on the path to join all of the major and up-and-coming social media sites like StumbleUpon , Digg , Reddit , Delicious and Mixx. She created profiles as both herself and as the Green Hour brand, depending on what made the most sense. Track Referrals and Traffic Trends. I told her just to try it and see what happens.

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4 Step by Step Engagement Strategies for Nonprofit Websites

Connection Cafe

Keep up with trending topics and conversations that happen in other communities. Facebook groups and websites such as Quora, Buzzsumo and Reddit can provide some good content ideas around any topic. Search for relevant and trending hashtags to jump into a discussion. Throw a link to their social media profile or website.

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How to Create the Best Nonprofit Marketing Plan

Qgiv

Once you’ve identified trends in your data, you can move forward with setting a goal. For example, try creating a frame for your supporters’ Facebook profile pictures, a flyer they can hang in their break rooms at work, or postcards they can pass along to friends, family, and neighbors. Don’t try to do too many things at once.