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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Of those, 93% use an email marketing service, such as MailChimp or ConstantContact, to send their email newsletters. Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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Ten Useful Examples of the Real-Time Web in Action

NTEN

Here's our list of ten cool companies or services that make use of real-time web in what they do: 10. YourVersion and LazyFeed are two real-time discovery services that unearth blog posts, web pages and other resources about topics of interest to users. They are like broad, topical, personalized blogsearch with good spam control.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. either way, Facebook organic reach is estimated to be an abysmal 2%.

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

I’m going to be kicking things off in a couple minutes with some awesome polls to get to know you better. I’m going to share some website tweaks to help you boost your conversion rate for online gifts. And I’m going to start off by doing some polls, and I’m going to launch this poll right now.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Harrowing click-through rates? Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. This infrequent contact almost ensures low open rates. Get started with these ideas: Send a survey or poll.

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