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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Using an out of date email list.

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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

Customer service can be unreliable and slow to respond and if your site has been taken offline or data compromised in a cyberattack, and in either case, you are going to need fast-responding, knowledgeable customer service. This process reduces the risk of spam and increases the interest level of the user.

Practice 353
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Why Segmentation Is So Important in Email Marketing

NetWits

Your database system should allow you to build a profile for your top segments. Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. The worst thing you can do: not segment your audience.

email 149
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5 Cybersecurity Best Practices for Your Nonprofit

Nonprofit Tech for Good

If your website has been taken offline or your data compromised in a cyberattack, you are going to need fast-responding, knowledgeable customer service. A low click rate due to fake or unengaged subscribers harms your email sender reputation. We had to move to a premium website hosting company and upgraded to a $96 a month plan.

Practice 155
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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. You’ll then see higher digital retention and conversion rates.

Raise 98
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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. LinkedIn Group spam is worse than ever.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. LinkedIn Group spam is worse than ever.