Groundswell Book Club Part 1: Listening
Museum 2.0
AUGUST 7, 2008
For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.
Let's personalize your content