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Why You Need a Content Strategy

Forum One

The purpose of a content strategy is to map out the goals for your website and the content that will help achieve the messaging for each section. By mapping your business goals to your audience needs and seeing how your content can connect the two, you can craft an integrated, seamless experience for your audiences on your site.

Content 47
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Methods for Facilitating Innovation in Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

The co-facilitator was Amy Hedrick who works in Product and Design Innovation at Intuit. The curriculum was based on their “ Innovating for People ” design methods recipe book and “ taxonomy for innovation.” We worked in small teams. ” What is Human Centered Design?

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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

Let's begin with big picture question that Gavin raised: What purpose do folksonomies serve? How are they different from taxonomies? Gavin's post does a great job explaining the definitions and the advantages of a taxonomy over a folksonomy. Sort of an emergent taxonomy. social network and community sites.

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Mapping funding for racial justice: A political imperative

Candid

Since 2010, Human Rights Funders Network (HRFN) and Candid have partnered on research that maps funding for human rights globally. Over this time, we have had a glaring omission: our research has not captured funding related to race or ethnicity, despite significant and global human rights work in this area.

Map 98
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How to Design from Virtual Metaphor to Real Experience, and an Example

Museum 2.0

I’ll come back to it at the end to demonstrate how it maps to the example. If visitors can assign their own tags to artifacts, then we can create visitor-generated folksonomies alongside traditional taxonomies—and people who are searching for content can find artifacts of interest via either path. First, some background on tagging.