article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . It needs time to do this.

Test 325
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. Use statistics to vividly demonstrate the scale of the problem being addressed. Nonprofits should look at direct response lessons from podcasting, email, social media, and texting campaigns.

Lesson 59
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Big Vision Podcast: Steve Williams from POWER

Have Fun - Do Good

I recently posted my interview with Steve Williams, the Executive Director and co-founder of POWER: People Organized to Win Employment Rights on the Big Vision Podcast. Welcome to the Big Vision Podcast, where we talk with individuals and organizations who are creating positive change. I was somewhat lazy in doing that work.

Podcast 40
article thumbnail

Women of Color Resource Center: An Interview with Anisha Desai

Have Fun - Do Good

The following is an edited transcript of an interview I did with her on March 25th, 2008 for the Big Vision Podcast. There are a lot of white women in academia who have utilized our resources, data and statistics. She has co-authored publications on fair taxation, housing and the racial wealth divide.

article thumbnail

Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

Another statistic to keep in mind: The average new donor retention rate is only around 20%. For example, animal shelters may create separate segments of dog owners and cat owners, while a nonprofit that serves homeless populations would find little use for that information. . Develop message themes for each segment. .

Donor 112