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Top 10 Fundraising Trends and Predictions for 2016

BoardAssist

Measuring the performance of their donor relations programming. All of these are transforming the way we do fundraising today: new (and fun) social media tools, innovations in email marketing, the use of poignant images and video – I’m even seeing video embedded inside paper capital campaign case statements.

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Crafting Sticky, Emotional Stories That Reach Your Audience (Part 2)

Tech Soup

Another Measure of Gun Violence: Men in Wheelchairs by Theresa Vargas. Tanya Hutchins, who produces videos with the International Association of Machinists & Aerospace Workers, reminded us at our NetSquared DC event that listening is crucial. Endings can offer a hint of the future. Image : Bruce Guenter / CC BY.

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Nonprofit Transparency Best Practices: Building Donor & Public Trust

Whole Whale

In the case of the above grassroots fundraiser, lots of international press easily verified the fund’s legitimacy. It can be hard to determine what’s essential with so many different rating systems out there—so what charity rating platforms are most important for building credibility and how do they measure efficacy? Charity Ratings.

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5 Fundraising Email Best Practices

Neon CRM

While you should limit yourself to a single call to action in a fundraising email (hint: You should ask people to donate), you can be much more liberal with the number of links to the page you want people to visit. Based on our research, using six button and form links in an email resulted in a 10.09 increase in click-through rates.

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6 Tips to Make Your Digital Story Stand Out

Tech Soup

Rosser offered a number of practical hints for helping viewers discover your videos on YouTube. It is YouTube's primary measure of video quality and is the key metric used by YouTube's search and discovery systems. These stories were shared in the form of videos, images, and blog posts. First, thumbnails are key!

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Like we mentioned, anyone can apply.

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