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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Test different calls-to-action and reduce friction in online giving. Remember your goal is persuading consumers.

Lesson 59
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10 Fast Tips to Boost E-newsletter Performance

Care2

Survey Your List: Ask your subscribers which subject areas they are interested in reading about. Headlines should be short. Get Interactive: Ask people to take a poll or share a story. How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing?

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Survey Your List: Ask your subscribers which subject areas they are interested in reading about. Headlines should be short. Get Interactive: Ask people to take a poll or share a story. I had just been rereading Nick Allens "Landing Page Optimization 101" on NTEN,* and was struck by how A/B testing came up in both.

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

I’m going to be kicking things off in a couple minutes with some awesome polls to get to know you better. And I’m going to start off by doing some polls, and I’m going to launch this poll right now. Take my poll, fundraising friends. I’ve tested it. So humor me. I’ve proofed it.

Video 81
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Screencast: Using Widgets to Build Community on Blogs Featured on NTEN Blog

Beth's Blog: How Nonprofits Can Use Social Media

Here's his definition: A Widget is a piece of code that enables a non-technical website publisher to pull in data and a display for that data from another website, so they can have, say, news ticker headlines or a personal horoscope, or local weather or an RSS feed. For example, linking a poll to a post on the topic. Act 2: Why.