Nonprofit Tech for Good

AUGUST 9, 2021

According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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Linkedin Practice Social Media Sponsor 363

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. The Journal of Computer-Mediated Communication October issue is devoted to scholarly research on social networks.

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Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Successful crowd funding depends on great storytelling. Objective. Social Strategies. And everyday until….

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Fund Campaign Practice Giving 130

Connection Cafe

AUGUST 21, 2017

Blackbaud’s latest wealth research shows that major donors care about the individual story, but they also want to understand the long term impact of their investment in the mission. Storytelling tip I attended a terrific session at the Bridge Conference around creating more authentic content with citizen storytellers.

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Gift Digital Online Pledge 27

Nonprofits Source

MARCH 21, 2018

You’re not just limited to what everyone else is doing—make sure you explore all the features available to you with a little research. According to one study from the University of Massachusetts’s Center for Marketing Research , 71% of charities and nonprofits say social media is useful for driving online donations.

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Social Media Resource Marketing Media 109

Nonprofits Source

OCTOBER 11, 2017

Research – Learn what customers want and how they behave/interact with your brand. Planning – Align research with business goals and capabilities (often limited by resources) to attract leads into a paying customer or donor. Storytelling is good, but no one likes to read a paragraph where a single sentence would do.

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Process Content Digital Marketing 98