M+R

JUNE 5, 2023

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. If radical anti-family forces have their way, this UN sponsored program is likely to become an all-out assault on our traditional family structure. The postcard and the stamp from direct mail campaigns are replaced with a TikTok video and an ads budget.

Conservancy 81

Conservancy Influence Mail Headline 81

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. Signing up for you mailing list. Submitting a contact form. Donating a contribution.

Google 341

Google Grant Guide Nonprofit 341

sgEngage

FEBRUARY 20, 2024

If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): It should be directly tied to your progress and defined metrics. Did we set appropriate capital campaign goals with our board?

Campaign 59

Campaign Tools Phase Accessibility 59

Care2

JULY 26, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Need some metrics guidelines? You can quickly see the actual cost per friend you recruit, the supporter you recruit, or cost per donation and hopefully compare that to other options - web traffic, direct mail, ads, email, events, etc. It works sort of like an online mortgage calculator. Job well done!

ROI 53

ROI Social Network Social Media Advocacy 53

Connection Cafe

AUGUST 21, 2017

Personalize the donation forms and autoresponders for major donors so that the headline, opening statement, and donation amounts, reflect messaging for specifically for them. Identify key milestones and metrics and have a plan to monitor those activities. Move campaign stewardship reports online.

Gift 27

Gift Digital Online Pledge 27