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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Nikoleychuk predicts that search engines will release more spam and useful content updates in 2024 to try and weed out low-value content.” This, in turn, impacts click-through rate (CTR).

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement.

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Essential Tips for Email Marketing

ASU Lodestar Center

Some are tagged as relevant, and some are not-- these often land to the spam folder. That means instead of the usual generic headlines that don't state what the email is about; you have to be on point. Additionally, separating inactive donors can also help in maintaining high open rates. Try to Keep It Personal.

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

While mobile optimization isn’t a direct Google ranking factor, it indirectly benefits SEO by reducing bounce rates in addition to giving your website the perception of professionalism. Interestingly, data collected from Moz suggests that organic click-through rates do impact SEO rankings. Link to outbound sources.

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[VIDEO] 4-Step Plan to More Donations and Greater Fundraising Results

Bloomerang

If you just had to rate it on a 1 to 10. And if you can’t articulate that, if you can’t really speak to that, then maybe you’re not bringing much value for them and maybe your retention rates are not going to be great. I don’t mean spamming people. You’re not spam. I just know it.

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[VIDEO] The Early Bird Guide to Epic End of Year Fundraising

Bloomerang

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. It’s actually a good thing to send more email because the more email you send, and the more people open and read your email, the better your deliverability rate. They can boost your conversion rate 5%, 10%, as high as 27%.

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