Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
In addition, they have an internal listserv for support where staff share suggested tweets for new reports or new features or techniques on Twitter. In today’s connected world, using social as yourself rather than hiding behind the organization’s trust can generate more engagement and trust that leads to more impact.
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