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Customer Experience Plays Marketing as a Long Game

.orgSource

If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position.

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Webinar: Appreciate, Engage and Retain Your Supporters

Care2

Gartner Inc. No matter how many supporters you have, you are probably constantly looking for new ways to appreciate, engage and retain them. All across the fundraising landscape, donor retention is falling. reports that 75 percent of CRM initiatives fail to impact the customer experience.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

In general, they tend to wait until the kinks in the platform are worked out and there is less risk involved investing staff time. They are eager for the platform to gain critical mass so the promise of Google + for social activism can be realized.

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Join the AI Revolution: Build Your First Low-Code Fundraising App

sgEngage

Gartner predicts that by 2026, developers outside formal IT departments will account for at least 80% of those using low-code development tools. Low-code development is also influenced by the emergence of generative AI , which is a type of AI that uses data and learning to create new content rather than simply processing and transforming it.

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Ignite Engagement—Give Members Influence

.orgSource

One of social media’s powerful lessons is the impact of influencers on brand awareness. So, who exactly is an influencer? Influencer marketing campaigns generate 11x the ROI of traditional advertising campaigns. Oberlo, “The Ultimate Guide to Influencer Marketing.”) Dip a toe in the water and see how it goes.

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