Ocean Conservancy: The Art of Social Media Experimentation, Learning, and Reflection
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 8, 2009
Flickr Photo by PCSO900. In 2007, Vikki Spruill attended a seminar hosted by the Packard Foundation with Clay Shirky and came away both scared and excited about his ideas. The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them.
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