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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts? Lean into what works.

Lesson 59
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Pairing Advocacy and Fundraising: The Peas and Carrots of Digital Engagement

Media Cause

After the user signed the petition to permanently end the Global Gag Rule, they were redirected to a donate page thanking them and asking them to start a monthly gift. . This passive approach yielded more monthly 2,705 petition signers — and more new monthly gifts than their direct sustainer acquisition in January. Email Cadence.

Advocacy 101
professionals

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A Message from Your Donors: Wish You Were Here

Connection Cafe

Guest post by Marshall Simmonds, Senior Vice President of Flash mobs and an Account Manager at Blackbaud. If donor retention is really just a metric to measure successful donor engagement, then wouldn’t Sargent’s remarks imply that we seem to care more about donors before they ever support our mission, not after?

Donor 37
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2022 Wrapped: Year-End Fundraising Edition

M+R

For our overall analysis, we included only one-time gifts — ongoing monthly revenue is not included in those numbers, and all gifts are in the months of November and December in order to include Giving Tuesday. The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data.

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Nonprofit Radio: How to Make Podcasts That Promote Your Brand and Engage Supporters

NTEN

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. Use free flash players like XSPF or Podcast Pickle's branded widget player to embed your latest or favorite episodes on your website. Best Practices and Maintenance.

Podcast 59
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Charitable Giving in Higher Education: A Conversation with CASE’s Sue Cunningham

sgEngage

Our recently released CASE Global Reporting Standards and our work in core metrics for fundraising, alumni engagement, and soon in communications and marketing support the sensemaking and strategy work advancement leaders engage in. Still, the sector enjoyed an average gift amount of $1,671—the highest of any social good subsector.

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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Stop sending the same generic gift acknowledgments or event invitations to every single person in your donor database. How segmentation impacts retention. Dear Edward, .

Donor 114