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Social Media Analytics: The Basics

NonProfit Hub

This doesn’t necessarily mean the person actually took the time to read it, but an impression confirms that it did, in fact, show up on their feed. Engagement rate is the ratio of total impressions versus total engagements. The most important statistic you should examine is your engagement rate. Engagement. Post times.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

I track two hard data points: RSS subscriber growth over time as well as the feed delivery stats (email versus reader). Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. If you use wordpress, Joost Blog Metrics will give you a post to comment ratio. .

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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

Even more don't come at all -- they come from feed readers (as you would know). But the stats. Unique Visitors & Feed Subscribers). Conversation Rate (measuring success in a social medium). Word Press users can use General Stats plugin. I agree, but is a ratio the best number? Only 40% of the direct.

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7 Tips for Measuring the Success of Your Blog

Beth's Blog: How Nonprofits Can Use Social Media

She recommends that you don't go into your analytics or stats program without composing a specific question first. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. Conversation rate: This is the amount of commenting and conversation that is happening on your blog.

Measure 95
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Unique Visitors & Feed Subscribers). Conversation Rate (measuring success in a social medium). Word Press users can use General Stats plugin.). " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds.