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A Networked Approach to Social Media Strategy: Strategy and Learning Are Key

Beth's Blog: How Nonprofits Can Use Social Media

According to Iavor, "Our role changed to a facilitator of conversations and content around the three key themes rather than a creator of messaging and materials." My personal profile is my work identity. Facilitate the content creation, you can't control it, but make sure you have a solid overarching strategy.

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The Answer to Sean's Question: Tools for Effective Listening

Beth's Blog: How Nonprofits Can Use Social Media

" She gives examples of the listening deficits, but also the ways that social media tools can facilitate listening. Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. How do you listen carefully?

Tools 50
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Are They Listening Carefully or Not At All?

Beth's Blog: How Nonprofits Can Use Social Media

" She gives examples of the listening deficits, but also the ways that social media tools can facilitate listening. Knowing what others say and think about you is the best and most effective way to improve your profile, positioning, price without needing to hire any expensive marketing consultant. BlogDigger. News Feeds.

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Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

It is like sending a personal email to the entire listserv by mistake. While you are reading the chat, you can also click on each of the avatars and read their profiles. After the panelist intros, it was opened up for audience discussions facilitated by Anslee Berkman (who is a she).

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. There are two different profiles: subscribers and visitors. What do you do to facilitate it? Reader Growth : This is content consumption.

Metrics 81
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Wikis: What, When, Why

Museum 2.0

Wikis don't explicitly acknowledge individuals with "profile power"--content is prioritized, not identity. That goal means that a wiki is useful, because participants can contribute segmented content and then work with facilitators to decide how to organize it. sites and don't offer traditional rewards. So when do wikis work?

Wiki 23