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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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Bringing home the bacn

Connection Cafe

For years, the bane of every email marketer's existence has been staying off of the dreaded spam filter and staying in good graces with readers. Call it bacn , bacon , or graymail , it's that "other" kind of email - not personal, not spam - that's making it harder and harder to get noticed in an overflowing inbox.

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13 signs that you’re an Amateur Fundraiser online

Get Fully Funded

Your website MUST have an easy-to-find Donate Now button to facilitate online gifts. You use a Gmail or Yahoo email account (or something similar). A blank email subject line can look like spam. There is no Donate Now button on your website. Without it, you’re leaving money on the table. People give to people.

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Email in the Cloud: A Google Apps Case Study

Tech Soup

I talked with Doug Bastien, OCASI's Online Capacity Development Facilitator, and Dave Montague, IT Manager, to find out what prompted them to switch to Google Apps and what their experience has been. As well, there is no need to worry about spam filtering solutions since Google Mail has a great spam filter built-in.