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Better marketing for nonprofits

ASU Lodestar Center

An in-depth guide related to the target issues they care about, tools or templates, case studies, and ebooks are all great examples of this. Private companies measure success using KPIs like ROI and sales goals. This means excellent content—not fluff, but useful information they can't find elsewhere.

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How to Choose the Right Donor Database: Ultimate Guide

Bloomerang

Along with storing donors’ contact and demographic information, this technology helps build relationships with supporters by saving previous engagement data, such as past donations or events attended. Bloomerang’s segmentation eBook can provide more insight into smart ways to segment your database if you’re just getting started.

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The technology "enables anyone to build any application that.Facebook could build."

Causes 48
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10 Best Web Content Practices - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Receive monthly updates 12 Comments | by Share Article in Misc.

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[Webinar Notes] Mobile for Good: A How-To Fundraising Webinar for Nonprofits

Nonprofit Tech for Good

Chapter 1: Nonprofit Technology and Fundraising. Track and report success in a Social Media ROI spreadsheet. Also covered: News Articles and Press Releases, Blogs, Images and Infographics, Videos, Online Petitions, Online Contests, Online Stores, Ebooks and Digital Reports, Event Invitations, Webinars, and Smartphone and Tablet Apps.

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The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The technology "enables anyone to build any application that.Facebook could build."

Causes 48
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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies.