Neon CRM

DECEMBER 11, 2023

1 color contrast—although for big text like you might find a donate button, a ratio of 3:1 might suffice. Not sure if your chosen colors match that ratio? Including something as simple as a small padlock icon on your form can have a profound effect on your conversion rates. Use this free color contrast checker from the ADA.

Practice 52

Practice Donation Ratio Test 52

Get Fully Funded

FEBRUARY 23, 2022

However, creating any digital guide (petition, checklist, infographic, eBook, online course) is not enough to ensure success. eBook/checklist/white paper/report. Con: very low conversion rate (avg is less than 0.5%). eBook/checklist/white paper. Pro: strong conversion rate (avg is 3% – 4%). Infographic.

Question 69

Question Effective Donor eBook 69

CauseVox

SEPTEMBER 12, 2023

Although it’s straightforward and concise, petitions tend to have a very low conversion rate (the amount of people who take action), typically ranging between 0.3% On the other hand, online courses boast the highest average conversion rates, falling between 6% to 10%, and sometimes even reaching 20%.

Process 90

Process Donor Search Nonprofit 90

Connection Cafe

DECEMBER 5, 2017

From donor retention to nonprofit marketing to organizational leadership, every ebook is an invaluable resource. The focus shifted to a new set of key performance indicators (KPIs), including: File size and donor file coverage ratios. Donor retention rates across lifecycles. Percent of donors giving 5+ years consecutively.

Analytics 33

Analytics Data Analysis Metrics 33