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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
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Onboarding Your Program and Fundraising Volunteers

Qgiv

For example, if you are taking a volunteer for your homeless shelter that offers overnight accommodations and food service, you want to familiarize that person with the food service program, since that’s where they will be serving. In fact, if done well, the donor may ask the volunteer “What can I do to help?”.

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Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

That’s why nonprofits need donor segmentation. In this guide, we’ll cover what donor segmentation is and strategies your organization can use to reach your target audience and engage them with your mission. We’ll use the following questions to walk you through the ins and outs of donor segmentation: . Of course not.

Donor 112
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Tips for Riding the Media Wave to Increase Nonprofit Support

Connection Cafe

The good news (pun intended) is that all nonprofits can use this strategy to increase their visibility and get in front of current and prospective donors. Here’s an example, let’s say that your organization has a homeless shelter and the city that you live in has recently cut funding for local homeless shelters. Have an Ask.

Support 20
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Q&A with sgLEADERS: Tim Snyder, Wake Forest University

Connection Cafe

Today’s Q&A is with Tim Snyder, associate vice president, Alumni and Donor Services at Wake Forest University. In his role, Tim is responsible for the overall management of Alumni Services, the Wake Forest Fund, and Donor Services and Advancement Services at the university. Q: What led you to working in higher education?

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Viral moments are like lightning in a bottle; most of the time, you’re just churning out messaging that you hope will reach and appeal to a wide range of prospective donors. On the other hand, a unique value proposition speaks directly to donors about why they should support you in this work. It’s a difference they can see.

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Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup

Mason, Ohio: Help Create an App for Homeless to Manage Money More Effectively. Austin, Texas: Engaging the Millennial Donor. Huddersfield, United Kingdom: Tech for Good Live at Wuthering Bytes: Live Podcast Recording. Decatur, Illinois: Free and Low-Cost Resources for Nonprofit Software. Wednesday, October 11, 2017.