Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. In 2010 much of their focus was on responding to the earthquake in Haiti. By re-editing footage they already had to include new material from Haiti, AJWS saved tens of thousands of dollars while still getting a relevant and powerful video asset.

Video 106

Video El Salvador Donation Fundraising 106

Connection Cafe

APRIL 22, 2014

Such is the call of a recent integrated marketing campaign launched by Mission of Hope, Haiti (MOH). For the past fifteen years, MOH Founders Brad and Vanessa Johnson have indeed been changing the world, dedicating their lives to save tens of thousands of children in poverty-stricken Haiti. Looking for Sponsors.

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Haiti Change Sponsor Children 39

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

The Haiti crisis demonstrated that text to give fundraising can be a powerful tool, particularly as an "early responder" fundraising technique in disaster. Or be bailout for our nonprofit. But will the dramatic text fundraising that we saw the Red Cross experience translate to every non-profit that wants to add it to their tool bag?

Open 95

Open Gartner Fundraising Hype 95

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal. Donation Pages.

Trend 315

Trend Digital Marketing Fundraising 315

NTEN

NOVEMBER 8, 2010

It’s all about your return on your engagement; Return on Engagement (ROE) is the new Return on Investment (ROI). Supporters can easily donate, rsvp to events, and take action, right then and there! Technology offers an assortment of ways to engage with supporters, and nonprofits are becoming aware of this.

Trend 100

Trend Technology Gartner Nonprofit 100

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2011

Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase “ROI&# or questions like “What’s the Return?&# As I asserted, the real ROI (return on investment) of fundraising on new media is the relationships. Measuring the ROI of a fundraising campaign is equally simple. Understood.

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Relationship Measure ROI Influence 108