Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI.  And once you jump into social media, how do you track and measure success?

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. What I found most valuable was the tip about getting a baseline measurement before you begin.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Should There Be A Social Actions Category on Digg? Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter. Blogging Behind the Nonprofit Firewall: ROI Approach. Giving Good Poke.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

Source: A New Model for Social Media (and Traditional) Measurement.     A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   What are tools or techniques are there to collect data, summarize it, or reflect that are efficient?

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.

Convio 50

Convio API Nptech Summary 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Think Nielsen Ratings ). source: Chris Brogan).

Metrics 56

Metrics Social Media Media ROI 56