Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 7, 2008

Be A Voice for Darfur is an excellent example of multi-channel campaign designed to bring attention to the appalling genocide in Darfur. The genocide in Darfur continues - now in its sixth year and at the price of nearly half a million lives. Here's the call to action from the email messaging: Can we ask you to add your voice?

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Darfur Voice Channel Examples 57

Nonprofit Tech for Good

FEBRUARY 24, 2013

So, on the day that I received the email that the new Myspace was live, I dropped everything and logged in – and was so disappointed to see that the new Myspace is completely separate from the old Myspace. The new design was good enough to temp many of the old Myspacers back and Rupert Murdoch was out and Justin Timberlake was in.

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Myspace Activities Active Activism 203

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Don’t give me their email, but connect me to them through the social network.

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YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

Here’s an example in the channel page: 24 Hours for Darfur Channel Here’s an example on the standard video page: 24 Hours for Darfur standard view If you are a 501(c)3 it’s a no-brainer to sign up. Don’t give me their email, but connect me to them through the social network.

YouTube 40

YouTube Donation Darfur Google 40

Care2

NOVEMBER 15, 2007

Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? For most, this would be emails, direct mail, and hitting up your major donors.

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Interaction Social Media Advocacy Fundraising 28

Care2

OCTOBER 29, 2007

Voters are encouraged to vote for as many groups as they can in order to generate a comprehensive peace platform that encompasses the issues that are most important to each person, whether it’s the war in Iraq, nuclear weapons, Darfur or global conflict. All Care2 terms of service and privacy policies apply. All rights reserved.

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Poll Social Media Grant Advocacy 28

Care2

AUGUST 16, 2008

Then, you can embed those videos in an email and send them to your supporters with a call to action -- videos are generally more interesting than plain text. One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur.

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YouTube Social Media Video Advocacy 34