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The Next Generation of Major Donors to Museums: Interview with David Gelles

Museum 2.0

Last week''s New York Times special section on museums featured a lead article by David Gelles on Wooing a New Generation of Museum Patrons. In the article, David discussed ways that several large art museums are working to attract major donors and board members in their 30s and 40s. David describes himself as a "museum brat."

Museum 54
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How to Write Fundraising Emails That Get Results

Get Fully Funded

For example: “Many teen girls struggle with their self-esteem thanks to Instagram and Snapchat. Please help us open the door for a teen to attend our personal development conference, benefit from having a mentor, and get on a path to college and a career.” . What gift do we want the donor to make? Your gift of $29.88

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Introducing Abbott Square Part 3: Community Participation Builds a Community Plaza

Museum 2.0

This is the second installation in a series of posts on the Santa Cruz Museum of Art & History (MAH)'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz. We answered these questions through four years of community conversations. What amenities does it need?

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Why I Blog

Museum 2.0

I spent the weekend queuing up posts for my forthcoming blog-cation--nine weeks of guest posts and reruns from the Museum 2.0 It feels like a real gift to myself (and hopefully, to you) to schedule all this content now and not have to worry about it when my baby is born. folk through comments, emails to me, and hallway conversations.

Museum 35
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Groundswell Book Club Part 1: Listening

Museum 2.0

For many museums, visitor research--how people use the museum, navigate exhibits, and understand content--may be an equally important arena in which to adopt groundswell listening techniques. I spent an hour this morning "brand listening" to what the online world says about one of my favorite museums, the Exploratorium.

Museum 20
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17 Ways We Made our Exhibition Participatory

Museum 2.0

Helene Moglen, professor of literature, UCSC After a year of tinkering, the Santa Cruz Museum of Art & History is now showing an exhibition, All You Need is Love , that embodies our new direction as an institution. So many museum exhibitions relegate the participatory bits in at the end. making a special gift).

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Comment Cards 2.0: Three Tools to Check Out

Museum 2.0

In many museums, comment cards are currently the most "participatory" part of the visitor experience. But there are three problems with museum comment cards: The comments are so scattered over a wide range of topics (including generic ones like, "Thank you!") If they are read, it is primarily to address any chronic problems (i.e.

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