Transparency and Fundraising: Is There a Connection?
NTEN
SEPTEMBER 15, 2010
Traditionally (which is to say for the last 60+ years or so), charities focused on the magnitude of the problems they were addressing and the efforts they were making to help. The problem was that no one knew for sure, not even the charities themselves. Ninety eight percent indicated a strong or very strong level of interest in it.
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