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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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A crash course on trends analysis using Candid’s Foundation 1000 data set 

Candid

In comparison, our Foundation 1000 data set is limited to grants of $10,000 or more awarded by a set of 1,000 of the largest U.S. These facets are captured in Candid’s Philanthropy Classification System. In this blog, we share a bit about what this data set is, why we use it, and how you can, too. What is the Foundation 1000?

Analysis 116
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Who is sharing nonprofit demographic data with Candid? 

Candid

The subject area is based on the National Taxonomy of Exempt Entities (NTEE). iv In comparison, the sharing rate for all other staffing levels is below 60%. Organizations serving racial/ethnic populations were identified based on coding by Candid using the Philanthropy Classification System. Source: Candid, 2023.

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Guest Post by Stephanie McAuliffe: SoCap09 - Day 2 Roundup

Beth's Blog: How Nonprofits Can Use Social Media

People are open sourcing their metrics, and building taxonomy. To get the market from niche to mainstream people are working on taxonomy, metrics and peer and trend ratings. The taxonomy of social and environmental terms enables the aggregation of data from different providers and multiple data collection systems. “ .

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Mapping funding for racial justice: A political imperative

Candid

We have not lived up to HRFN’s potential to contribute to a more coordinated philanthropic response to systemic racism and inequality. These categories build off of the extensive taxonomy Candid has developed over years—based on data from over 17 million grants—which we have jointly adapted to capture work related to human rights.

Map 98
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Shoulder-to-Shoulder Instructional Media: My Tagging Screencast at NTEN!

Beth's Blog: How Nonprofits Can Use Social Media

In many smaller organizations, where there are not enough resources for a high-end knowledge management system, people end up using their browser favorites or forward links to one another via email. If you want a detailed comparison of these and other social bookmarking services, you can read one at Consultant Commons. s a folksonomy.