Why Segmentation Is So Important in Email Marketing
NetWits
DECEMBER 2, 2010
Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost. E-mail Schedules & Strategies. Next, Determine Who to Contact. First, Create a Plan.
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