Remove Chapter Remove Metrics Remove Ratio Remove Trend
article thumbnail

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 1: Introduction. Chapter 2: Marketing Strategy. Chapter 3: Digital Promotions.

Digital 111
article thumbnail

How Should Funders Evaluate Charities?

Care2

This is a topic that Amy Sample Ward and I also discuss in our book Social Change Anytime Everywhere in the chapter on Disrupting the Nonprofit Sector. “At the extremes the overhead ratio can offer insight: it can be a valid data point for rooting out fraud and poor financial management," the letter stated.

article thumbnail

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. Data is used for trend analysis or point-in-time analysis—identifying and resolving issues.