Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. The chapter is a great overview for the C-Level suite. I wrote an entire chapter about this for the new NTEN book " Technology to Meet Your Mission.".

Public 50

Public Metrics ROI Chapter 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

They host Web Analytics Wednesdays around the world and you can hear the definition described by their chapter in Brussels). Stats are better for long term trends or very short events (like measuring a "digg effect" or getting Tech Crunched).

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

With Twitter, Facebook, Digg and Stumbleupon gone are the days forgotten lore. asked our chapters if it was valuable to them in telling their story and getting info out, made adjustments based on their feedback. . We asked our chapters if it helped them get info out. Our own chapters learned the newsroom address.

ROI 76

ROI Social Media Slides Media 76

Museum 2.0

SEPTEMBER 4, 2008

Chapter 9 focuses on "embracing" the groundswell, or finding ways to involve users in the development of new products, services, and strategies. Josh and Charlene spend most of this chapter talking about ways to prioritize and focus customer suggestions so that they form a useful basis for informed action.

Museum 20

Museum Participatory Evaluation Chapter 20