Putting the Public Back in PR - New Book from Brian Solis
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. The chapter is a great overview for the C-Level suite. I wrote an entire chapter about this for the new NTEN book " Technology to Meet Your Mission.".
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