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Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I scan the table of contents and the index and jump to the parts that I'm most interested in. For this book, I was like a moth to flame to Chapter 18: A New Guide for Metrics. The chapter is a great overview for the C-Level suite. Mentions an alternative tool to Feedburner - Pheedo. I have a hypertext brain.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

They host Web Analytics Wednesdays around the world and you can hear the definition described by their chapter in Brussels). See Six Key Reports in this interview as possible alternative framework with integration of metric definitions and identify pages in book where the how-to is.)