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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

Author: Jordan Viator. While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly.

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7 Takeaways from the New Nonprofit Online Fundraising Guide

Connection Cafe

Author: Jordan Viator. Developing Online Relationships with Supporters : The Internet is a fast and cost-effective communication channel to engage with your constituents. Key Metrics : There’s no use in running a campaign if you can’t figure out its level of success.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. Often, an effective title (e.g.

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Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34
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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. Jordan Viator had a guest post by the authors. .

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Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics

Connection Cafe

Author: Jordan Viator. Guest Post: Measuring Social Media with Multichannel Integration and Meaningful Metrics. There's all the new social media channels, plus all the channels they already were working on (like email). By Shabbir Imber Safdar and Shayna Englin. Nonprofits everywhere are drowning in opportunity.

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International Organizations and Social Media: News, Engagement, and Social Data for Policy Change

Beth's Blog: How Nonprofits Can Use Social Media

Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013. MT @atikaCNN Filming Syrian refugees crossing into Jordan safely – thanks @and_harper , @refugees + Jordan military pic.twitter.com/xMRJHR3xen. —

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