#IFC2015: Viral Fundraising Campaigns One Year Later: What Can We Learn?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 16, 2015
The ALS IceBucket Challenge in 2014 that raised over $115 million is well known to all, but this FAQ can help refresh your memory. Stephen, who did the fundraising for the Teenage Cancer Trust, had a fairly large online network and had done some fundraisers prior to his campaign. His campaign was amplified by other influencers.
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