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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. With those statistics in mind, let’s take a look at what this reveals about donors. With that in mind, we can remove that from the general understanding of donor behavior for the rest of the day. Who Is Giving?

Lesson 52
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Everything You Need To Know About the Google Ad Grant

The Fundraising Authority

Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages). For example, if 90% of donations come from people in California and 80% come from Sacramento, it wouldn't be worth putting Phoenix as part of your location targeting.

Grant 152
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Examples of Abundance in the Arts: Ask A Conductor on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

The project was a success, but I felt that it lacked real engagement between the public and the museums and Ask a Curator came to mind. The League of American Orchestras, Chorus America and the Association of California Symphony Orchestras have pledged their support in promoting the event. How did you get 340 museums to participate?

Arts 101
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Leaders in Nonprofit Technology: Daniel Ben-Horin

Tech Soup

Daniel has also taught journalism at the University of California, Santa Cruz. I see social enterprise as a kind of benign stopgap — an approach whereby people can contribute to the good of the world, find people of similar mind, and make a living. From 1980 to 1984 he was executive director of Media Alliance in San Francisco.