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112 Tips to Raise More Money by Mail

BoardAssist

Don’t use a lot of photography and fancy layout in your letter or accompanying materials. The average age of a donor in a “house file” is 67. Set up a calendar of mailings and plan ahead. Use different landing pages and urls to track donors’ responses to individual appeals. Pretend you are writing to your grandmother.

Mail 61
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6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI

Classy

Keep them relevant and track any trends among your donor base that can inform your fundraising. . Start by looking at the activities on your fundraising calendar that require the most time and attention. Visuals, like your most impactful photography or graphics. Assess Your Fundraising for New Opportunities. Event attendees.

ROI 109
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10 Steps to Extension Professional 2.0 Remix

Beth's Blog: How Nonprofits Can Use Social Media

Extension programs track blog conversations and respond. While google and yahoo have blog search features, Technorati is the considered the recognized authority on tracking blogs, It finds out who is saying what right now and is currently tracking over 75.2 Write a sentence or two on why tracking these topics would be useful.

Remix 50
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A Guide to Storytelling for Nonprofits & Digital Marketing

DNL OmniMedia

Photography: Seek out variety in your photo assets, in both the scenes depicted and the dimensions of the photos. If your story includes other digital media assets, such as audio files or infographics, include those in your content library as well. Track the success of your story.

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Nonprofit Digital Reports: Showcasing Year-End Fundraising Efforts

Bloomerang

But, it’s well-known that the most popular days to give happen during the end of the calendar year. Assessing and communicating results helps internal staff members stay on track. And, it helps your team stay on track when creating the report. Include photos of real beneficiaries or embed stock photography to support your text.

Report 110
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Nonprofit Digital Reports: Showcasing Year-End Fundraising Efforts

Bloomerang

But, it’s well-known that the most popular days to give happen during the end of the calendar year. Assessing and communicating results helps internal staff members stay on track. And, it helps your team stay on track when creating the report. Include photos of real beneficiaries or embed stock photography to support your text.

Digital 62
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Designing for Good: Central Park Conservancy

Connection Cafe

Print design, visual design, graphic design, illustration, product photography, park kiosks, mobile apps, and all things webby are managed by their team. Sol: JIRA is an amazing tool to manage and track projects and tasks. After talking with the designers of CPC, I found the diversity of their projects a little staggering.