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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. How do you look attractive that fast?

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Neuromarketing Explained

NonProfit Hub

Thanks to neuromarketing, organizations can promote their brands based on the way their target audiences’ brains work. People learn from their experiences and our brain quickly calculates the ratio between reward and risk. Donors want to know exactly what their money is used for. This is not a bad thing. Author Bio.

Brain 68
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How To Increase Profits Through Gender-Balanced Leadership

Eric Jacobsen Blog

"While the global population is largely gender balanced, men hold eighty-five percent of senior leadership positions in public companies," states Melissa Greenwell , author of the new book, Money on the Table: How to Increase Profits Through Gender-balanced Leadership. Men and women demonstrate these traits in varying degrees.

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[VIDEO] Raising More Money By Asking (And Answering) Better Questions

Bloomerang

We’re here to talk about “Raising More Money By Asking and Answering Better Questions.” Harvey: As most nonprofits have these days is that renewal rates have been declining and that’s been consistent. And the better you get at the whole suite of donor engagement, the more money you’re going to raise.

Money 109
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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

When people read stories , chemicals like dopamine and oxytocin are released in their brains. Simplify fundraising forms A common problem nonprofits face when they start raising money online is donation form abandonment. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Resolution: People need motivation to give.

Ideas 98
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20 Incredibly Easy Online Fundraising Ideas and Expert Tips

Bloomerang

These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. It’s a simple way to raise money and a trusted platform for fundraising. When people read stories , their brains release chemicals like dopamine and oxytocin. The average donor retention rate in the nonprofit sector has rested around 45% for the last five years.

Ideas 77
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Converting Emotional Donors to Monthly Donors

Connection Cafe

That donation they sent you gave their brains a shot of happiness chemicals. Donor retention rates are higher with monthly donors, 70% compared to 40-50% for single gift-makers. It requires more “you” than “we/us” in the messaging (a good rule of thumb: you/us ratio in a message of 3/1). That adds up.

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