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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Use statistics to vividly demonstrate the scale of the problem being addressed. Review tactics like monthly giving programs and recurring emails that generate habitual support. Blend time-tested principles with bold new applications. Put a human face on the cause through case studies, testimonials, and videos.

Lesson 59
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The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

Usage Statistics. Usage Statistics. A combination of usage data and data hygiene/health provides the ability to blend analytics and UI into a predictive and smart user experience. I’m going to touch on three types of analytics that paint an exciting forecast for nonprofits that leverage the cloud : . Data Health. Data Health.

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Mixing Digital and Physical: The Holocaust Museum's Handwritten Pledge Wall

Museum 2.0

The USHMM pledge wall is notable for its blending of digital and analog technologies. The digital projection wall displays a dynamic show of recent pledges as well as statistics on how many pledges have been made to date, and the plexi cases provide a powerful physical representation of all the names and promises that have been made.

Pledge 23
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

A study by the Stanford Social Innovation Review created a framework, called Nonprofit Brand IDEA, to keep nonprofit brands relevant and recognizable while staying true to their mission and core values. Individuals often share infographics and statistics about causes and current events they are passionate about.

Design 64
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Year-End Appeal Guide

The Modern Nonprofit

This blended approach can provide a multi-touch experience for your donors. Part 3: After your campaign review your campaign Run a post-mortem So, how did your year-end appeal do? Impact Report A report doesn’t have to be a dry set of statistics. Encourage them to visit your online donation page for ease and convenience.

Guide 102