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Paid Media ROI for Nonprofits

Media Cause

When a client is looking to drive awareness —of their organization or something more specific, like an upcoming event—we will likely measure top of funnel metrics such as reach, video completions, or brand recall. In these cases, campaign success is not necessarily directly tied back to an investment value.

ROI 52
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The Science Behind Going Viral

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: I’m thrilled to participate in the LinkedIn Influencer Program where I get to write regular posts about leadership, failure, analytics, big data, presenting, and training from a nonprofit perspective. Lots of people share videos of funny kitties, so cats must be the reason things go viral. No analytics.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

We connected on LinkedIn and for a while, that was that. I reached out to Farra through her LinkedIn profile. It involves a blend of research, consulting, capacity-building, writing and design, coupled with variables that are unique to an organization (such as its culture, budget and staff). I waited until the time was right.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

We connected on LinkedIn and for a while, that was that. I reached out to Farra through her LinkedIn profile. It involves a blend of research, consulting, capacity-building, writing and design, coupled with variables that are unique to an organization (such as its culture, budget and staff). I waited until the time was right.

Cancer 100
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

There’s all kinds of videos and stuff you can watch. But I also know that there needs to be a blend of mid-level donors, high-level major donors, and your small donors, because that’s what’s going to make your organization sustainable. I am on all these platforms, LinkedIn, Twitter, Instagram. Absolutely.

Video 130
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Your 2016 Cause Camp Speaker Lineup Announcement

NonProfit Hub

Practice time to combine/blend your people and money story. Do-It-Yourself Video Production. Reliant Studios and Nonprofit Film School present a do-it-yourself video production workshop. Practical production techniques on composition to make your videos attractive and professional; 2. Martha Piland. 1:15-2:15pm CST.

Causes 28
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Create Amazing looks, well, amazing on the big screen, but the landing page’s full-width layout and high-quality video loop still work just as well on tablets and mobile devices. They also take advantage of multimedia through their short video with a volunteer. Check out the embedded video in the image below.