article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59
article thumbnail

ASU Lodestar Center Blog: Research Friday: "Executive Compensation"

ASU Lodestar Center

As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. We will alert you when this study is available. We welcome your comments and feedback.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

As these forms spread to other European countries, researchers began to study their effectiveness (Defourny et al., Chrysalis is dedicated to creating pathways to self-sufficiency for homeless and low-income individuals by helping them find and retain employment (Social Enterprise Alliance, 2016). Defourny et al.,

Model 53
article thumbnail

5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

A study by the Stanford Social Innovation Review created a framework, called Nonprofit Brand IDEA, to keep nonprofit brands relevant and recognizable while staying true to their mission and core values. This type of design should be subtle and focus on tasteful imagery that blends into the environment to create subconscious advertisements.

Design 64
article thumbnail

14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. That’s why they’ve devoted a section of their campaign site to highlighting those who are “creating amazing” with their ongoing support. Top Nonprofit Website: Ontario SPCA. Nonprofit Website Overview.