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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

A study by the Stanford Social Innovation Review created a framework, called Nonprofit Brand IDEA, to keep nonprofit brands relevant and recognizable while staying true to their mission and core values. Having a strong brand identity means your nonprofit will become more easily recognizable.

Design 64
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Ontario SPCA and Humane Society works to improve the lives of homeless and in-need animals across the Ontario region. We’ve reviewed and ranked our top website builders with nonprofits like yours in mind. By reiterating donors’ value, Interlochen promotes more donations from existing donors as well as new supporters.